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Theramone Health - Social media management for wellness brand

University of Utah - Crimson Projects
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Organization Overview

Theramone Health restres hormone harmony with nature’s intelligence.  The visionary wellness brand founded by Dr. Lawry Han, Ph.D. Biological Sciences UofU, unites nature’s wisdom and modern science to restore your body's natural hormone balance — safely and naturally. Check our website www.theramone.co.  The MonaLean™ Revolution with patent-pending technology GLP-1 Booster™: 42% less hunger/cravings, 19% body fat↓ (zero muscle loss), 12% GLP-1↑, real GLP-1 Signaling for metabolic health.  Theramone Health focuses on safety first, its vegan, gluten-free, 3rd-party tested, FDA/NSF-certified facilities and "Family-trusted ingredients“.  It’s also science driven, with decade-long clinical research, 40+ peer-reviewed papers and patent-protected plant-powered results.  Also, satisfaction is guaranteed, with 100% risk-free, clean-label, no synthetics and no gimmicks.

 

Project Description

This project is ideal for students interested in marketing, bio, design or filming as well as those fascinated with cool science.  Students on this project will build a social media campaign with content to drive viral traffic across TikTok/Instagram/Facebook/etc. This project will transform complex science into scroll-stopping content that makes real GLP-1 signaling the coolest wellness topic of the year.  Students will deliver real Impact and will produce creativity that will help thousands ditch synthetic drugs for our plant-powered MonaLean™. Students on this team will utilize marketing and analytics skills, UGC campaigns, and influencer collabs, and will work directly with Dr. Han and team to turn scientific research into viral content!  Specifically, the social media campaigns will involve the following:

•TikTok: Create 15-sec "Hormone Hacks" (e.g., “Why 2 AM pizza crave isn’t your fault")

•Instagram: Design carousels breaking down MonaLean’s 9 ingredients (Berberine? More like GOAL-berine!)

•Facebook: Host live scientist Q&As (your name in the credits!)

Students will also have access to a free MonaLean™ supply and can utilize all the content created for their professional portfolio, and may have access to letters of recommendation from industry leaders if they so desire.