UofU Mechanical Engineering - Marketing brand and communication strategy creation for Capstone Program

Company Overview

The University of Utah Mechanical Engineering Capstone Program partners with industry, healthcare, research, and community organizations to solve real engineering challenges through year-long senior design projects. Mechanical Engineering students work directly with sponsors to design, build, and test innovative solutions while gaining hands-on experience in engineering practice, project management, and professional communication. As the program continues to grow, we are seeking a student to help develop the marketing and communications resources that will strengthen the program's identity, showcase its impact, and support engagement with future sponsors and partners.

Project Description

Students on this project will establish the marketing foundation for the Mechanical Engineering Capstone Program by developing a cohesive brand and communications strategy along with the tools needed to support it. Deliverables may include a program mission, vision, and values; brand guidelines; messaging and positioning; sponsor-facing marketing materials; a digital portfolio of past Capstone projects; templates for future communications; and recommendations for AI-assisted content development to ensure consistent, high-quality marketing output. This project is well suited for students with interests or experience in marketing, communications, graphic design, business, journalism, multimedia, or related fields who possess strong writing, organization, visual communication, and creative problem-solving skills.