GetSetReply - Review Management Market and Competition Planning with AI

Company Overview

GetSetReply is an AI-powered review management platform built for small and medium businesses. It brings customer reviews from multiple platforms into one inbox, drafts personalized responses in the business’s voice, and provides analytics on ratings, sentiment, recurring customer themes, and competitor performance. GetSetReply also helps businesses request new reviews and collect private feedback, giving owners a simpler way to understand their customers, strengthen their online marketing, and grow.

Project Overview

Students on this project will perform market research and competitive positioning, and will build a marketing and social media portfolio, customer acquisition, customer discovery and product strategy, with partnerships and sales development and improving AI response quality, personalization, and feature development. Students will heavily use AI to conduct industry and competitor research, analyze customer segments, develop marketing or sales strategies, create campaign concepts and materials, and may interview potential customers if useful, to evaluate AI-generated content, or present recommendations for future growth. This project offers Students an opportunity to develop skills such as market research, business strategy, digital marketing, data analysis, customer research, copywriting, design, and presentation development using AI, using tools such as ChatGPT and Claude to accelerate research, analysis, brainstorming, and content development, as well as tools such as Claude Design to create polished marketing, social media, advertising, or presentation materials.