Premier Spike - New Product Market Research

Company Overview

Premier Spike is a premium roundnet equipment brand based in Lehi, UT, competing directly with Spikeball and serving as the exclusive equipment provider of the 2026 Roundnet World Championship in France. The company sells primarily direct-to-consumer, along with Amazon and select wholesale/distribution channels across the US and Europe, supported by warehouses in Utah and Germany. Premier Spike is run by a solo founder, leaving little bandwidth to tackle strategic projects that would otherwise move the business forward.

Project Overview

Premier Spike is looking to validate demand for 2–3 potential new products in the roundnet/outdoor games space, including a branded backpack and a pop-up no-hit zone (a court boundary system used in competitive play). The research should assess market demand, competitive landscape, and pricing for each product concept. The company has direct access to a large, engaged player community, providing a strong base for primary research through surveys and interviews.

Intended outcome: A go/no-go recommendation for each product, including target pricing and estimated demand.