Altitude Lab - Life Sciences Marketing Campaign Creation
Company Overview
Altitude Lab is one of the leading life science startup accelerators in the Intermountain West, co-founded by Recursion and the University of Utah in 2020. We help early-stage companies turn scientific ideas into fundable businesses by providing the resources and support founders need to build their companies, including lab and office space, hands-on coaching, industry and executive mentorship, and access to a national network of investors and strategic partners. We work with startups across therapeutics, diagnostics, medical devices, digital health, and other life science technologies. Since our founding, Altitude Lab has supported 41 life science startups that have collectively raised more than $205 million in early-stage financing. Eighty-five percent of our companies have reached the seed financing milestone, with six advancing to the clinical stage and nine raising Series A or later financing. Our goal is to help build the next generation of life science companies while strengthening Utah’s growing life science ecosystem. By 2035, we aim to have launched 100 seed-financed life science companies in Utah.
Project Description
Students on this project will develop a marketing campaign that highlights the founders and companies building the next generation of life science innovation in Utah. Altitude Lab will identify the founders and companies to feature, and the team will research each company, conduct founder interviews, and develop their stories into engaging marketing content. The team will also identify stories and highlights from Altitude Lab’s past events, programs, and community activities that can be used to showcase the organization’s impact. The team will explore different ways to share these stories, including founder spotlights, social media content, written profiles, short-form video, website features, newsletters, and other marketing formats. The goal is to create engaging content that raises awareness of Altitude Lab, its companies, and Utah’s growing life science ecosystem. The final deliverables will include completed founder interviews, a collection of publish-ready marketing content, and a simple content strategy for using and repurposing the stories across Altitude Lab’s website, social media, newsletters, and other channels.