Zephyr Adventures - Leads management with AI from inquiry to booking

Company Overview

Zephyr Advendures is a small adventure travel brand offering hiking, biking, multisport, and inline skating tours around the world. 2027 will be our 30th season of active trips. We only offer about 15 tours a year, with most destinations only having one tour date available. Our marketing emphasis is on "Choose the tour company not the destination" promoting the outstanding experience travelers will have with us, and the joy of getting to experience a location with like-minded travelers. 60+% of our guests are repeat travelers, highlighting the experience is key. Our current demographics are in the mid-50s to 70's. We would like to target and convert more people 45-65 to bring in more customers who can fit into that repeat traveler category. You can see more at: https://www.zephyradventures.com/

Project Description

Students on this project will design and create a leads management system using AI. Large amounts of leads are captured via Inquiries via email, phone, or an inquiry form on the website. These inquiries generate quality leads that are a priority for our marketing efforts. The current follow up process is manual and this student team will capture and automate our leads process. Currently, we lack a sales process to ensure that we are communicating with people in a timely manner and with the information they would like to receive, so that we are sure to convert them into customers. This project involves research, strategy, planning, and building of a leads tracking system to help us put in place a logical sales funnel to support ensuring better conversions with these hot prospects. The deliverable will use AppSheet (or another tool the student team elects to utilize) and AI to generate the solution and will incorporate AI throughout to automate as much of the process as possible.