Media and Community Relations Specialist
Yuba County is currently recruiting for the position of Media and Community Relations Specialist in the County Administrator’s Office. Under direction, the incumbent will perform a wide variety of activities in support of the County’s social media relations and promotional efforts, including writing and editing material for publication and event conceptualization and development; plan, develop, implement a variety of social media campaigns; learn and apply emerging technologies in the media and communications field; perform related work as assigned. This position reports directly to Communications Coordinator. This class is distinguished from Communications Coordinator in that the latter has overall responsibility for the planning and implementation of a countywide marketing and communications plan.
Ideal Candidate:
Yuba County is looking for a dynamic, forward thinking, motivated individual with a passion for creating and a love for our community! The Media and Community Relations Specialist must be a an effective communicator with exceptional written and verbal communication skills. They possess strong organizational skills with a demonstrated ability to manage a wide range of projects simultaneously. Strong candidates have a genuine interest in people and will take initiative in connecting with the public on a human level. They have excellent interpersonal skills to create and maintain media partnerships and relationships with other agencies and county departments to work towards a common goal. Assignments often require interaction with the public and the media on a variety of complex and sensitive subjects that require independent judgement, consistency and professionalism. Experience with video equipment and editing software is preferable.
Required Qualifications:
Minimum: Bachelor’s degree from an accredited four year college or university with major coursework in business or public administration, journalism, marketing, public relations, political science and two year of progressively responsible administrative analytical experience in public communications, public relations, marketing or program management.
Preferred: In addition to the minimum requirements, possession of an advance degree in an appropriate field and additional progressively related experience preferably in a governmental agency setting.
Special Requirements: Must file statements of economic interest with the Yuba County Clerk/Recorder. DMV Printout prior to hire. Must successfully complete an extensive and thorough background investigation, which may include Live Scan fingerprinting prior to hire.
Working Conditions:
Attend meetings / events outside of normal working hours; work extended hours as needed.
Example Of Duties:
¨ Perform a variety of marketing, public outreach and community relations activities, events, and public awareness programs for the dissemination of information regarding County operations, policies, and procedures
¨ Create, research, edit, and contribute content and materials including posts, tweets, pitch letters, backgrounders, customer communications, fact sheets, brochures, feature articles, press releases, and other materials.
¨ Maintain steady and positive presence in the media through releases, contact, and responsiveness to inquiries/requests.
¨ Monitor social media management standards, policies and rules of engagement
¨ Manage social public relations activities to reach target audiences with engaging messaging coordinating with other online brand content.
¨ Create analytics report and leverage analytical data to provide insight, make recommendations to improve account performance, and adjust strategy as needed
About the Yuba County Administrator’s Office: The County Administrator reports directly to the Board of Supervisors and carries out its legislative and policy decisions, as well as provides management assistance to departments. The County Administrator’s Office also assists in coordinating internal and external communications, including media relations. Pertinent information is proactively presented to various media including social media to keep residents informed. Yuba County is situated in the Northern Sacramento Valley, approximately 40 miles north of the State Capitol in Sacramento and two hours away from San Francisco and Lake Tahoe. The boundaries stretch from the farms and orchards of the valley to the timberlands of the Sierras. Yuba County offers its residents the many advantages of a rural lifestyle away from the pressures of the urban areas. The County’s rivers, lakes and outdoor recreation areas provide excellent hunting, fishing, boating and skiing opportunities. Our County vision is to create a “golden” future for Yuba County by inspiring a community of participation, embracing our unique history, and discovering the wealth of our untapped potential.
County of Yuba is a Merit Based Equal Opportunity Employer encouraging Workforce Diversity and an E-Verify Employer