Part-Time Marketing Specialist (Remote)
We are looking for a part-time Marketing Specialist to help us grow our business. We have clearly identified our niche customer segment and have developed an effective approach to marketing our services; however, we need a marketing specialist who can efficiently operate and improve our marketing plan.
We need someone who is dependable, has a high attention to detail, can effectively handle data, and is self-motivated to add value.
Responsibilities:
- Drive sales by operating and improving our marketing systems.
- Manage and track elements of the customer onboarding process.
Skills:
- Required: Google Drive, especially Google Spreadsheets
- Required: Ability to effectively handle CSV documents and merge information across spreadsheets
- Required: Familiarity with mail merge programs (we use Yesware)
- Required: Familiarity with CRMs (we use Hubspot)
- Preferred: Basic familiarity with the Adobe Creative Suite
- Additional: If you have the right skillset, we have other work you can be involved in that would expand your responsibilities beyond this job description (e.g. creative marketing content creation, explainer video storyboarding, website editing and management, etc.).
Examples of parts of our marketing systems:
- Merge existing lead information from several spreadsheets (through vlookup or index match or google scripts/macros)
- Collect new lead information from identified customer segments, merge into spreadsheet databases
- Create and launch email campaigns in Yesware
- Have everything connected so that activity is recorded in Hubspot
- Nurture different segments of leads with different email campaigns in Mailchimp
- Coordinate with design team to create customized marketing content
- Work with outbound sales rep to follow-up effectively with leads (with good, timely content)
- Communicate with members of the team when customers have signed up (cleanly send new customer data to the right places)
- Manage and track the completion of certain customer onboarding milestones
- Note: We're open to switching mail merge/email campaign programs if there is a compelling reason to switch, but thus far we've used Yesware and Mailchimp
Job Structure:
- We're flexible on when and how you work, as long as the job gets done and as long as you're available for occasional check-ins and teamwork during business hours.
- As-is, the job is part time (~10 hours/week); however, as you help us grow, your role on the team and your involvement (# of hours you work) may also grow.
- Depending on your background, it may be possible to work up to a full-time position fairly quickly (especially if you're willing to take on additional responsibilities that would traditionally fall under Sales, Customer Success, and Content Creation).