Content Designer

The content designer will work as a member of UMD’s University Marketing and Public Relations (UMPR) team. This position is audience-focused and works to plan, organize, edit, and publish engaging and strategic content. This position will research the audience(s) to understand problems, define user needs, and drive strategy to deliver the right content in the best format. Must have strong written communication skills, be user-experience focused, work well in a team environment and collaborate with a variety of individuals on campus. This position will also work closely with technical staff to maintain website standards and enhance user experience. This position reports to the Graphic & Multimedia Designer. 

RESPONSIBILITIES:

● Help drive and manage UMPR’s content strategy and find ways to integrate content throughout all communication channels; support the distribution of digital content across multiple channels.

● Research, identify, and develop strategies to deliver engaging content to target audiences; effectively delivering the user the content they are seeking.

● Provide editing and writing support and expertise.

● Work with the UMPR team to monitor analytics and provide reports and recommendations to help optimize efforts.

● Manage and organize website content; manage and maintain primary central UMD webpages such as the homepage and top navigation pages.

● Manage multiple projects simultaneously with attention to detail; prioritize and meet deadlines

● Build ongoing relationships and act as a primary website point of contact for units across campus; consult and provide support for their digital content, including web support such as analytics, information architecture, search engine optimization, content governance, and strategy.

● Create new or edit existing websites to ensure engaging content and layout for a positive user experience.

● Utilize best practices and train UMD web editors to ensure consistency and quality.

● Schedule and facilitate end-user web training and discussions; work in collaboration with ITSS to lead website-related meetings for the campus community.

● Ensure messaging enhances the UMD brand; comply with branding and style guides.

● Provide project management skills and leadership with regard to content and quality control of UMD web pages.

● Fostering a culture of respect and accurately representing the UMD campus community and our core values.

● Manage student employee(s) to provide additional workforce support and capacity.

● Ability to work evening and weekend hours when necessary.

REQUIRED QUALIFICATIONS:

● BA/BS degree or a combination or related education and work experience to equal at least four years.

 

PREFERRED QUALIFICATIONS:

● Superb editing and content organization skills.

● Demonstrated strong written and verbal communication skills.

● Experience with content strategy, analytics, and user experience.

● Experience with web content management systems.

● Demonstrated strong communication and collaboration skills.

● Familiarity with search engine optimization.

The mission of University Marketing and Public Relations at the University of Minnesota Duluth (UMD) is to forge connections, relationships and innovations to help develop and strengthen UMD’s image and to tell its unique story. University Marketing and Public Relations is within the Chancellor’s Unit and works with colleges, offices and departments throughout UMD to tell UMD’s story. University Marketing and Public Relations works closely with the offices of the Chancellor and campus administration to fulfill institutional priorities. It also works with media organizations, legislators and the public.

http://d.umn.edu/university-marketing-and-public-relations

At the University of Minnesota, you’ll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.

The University also offers a comprehensive benefits package that includes:

Please visit the Office of Human Resources website for more information regarding benefits.

Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.

Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.

To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-UOHR (8647).

If you have started receiving retirement annuity payments from the Minnesota State Retirement System (MSRS) or Public Employees Retirement Association (PERA) your eligibility for this position may be impacted. Please contact Office of Human Resource Benefits at 1-800-756-2363 for more information.

***Smoking and chewing tobacco and the use of electronic cigarettes is prohibited on all UMD property, including infoor facilities, campus grounds and University vehicles.***

The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.

The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U: http://diversity.umn.edu.

Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

Please note: All employees at the University of Minnesota are required to comply with the University’s Administrative Policy: COVID-19 Vaccination and Safety Protocol by either providing proof of being fully vaccinated on their first day of employment, or complete a request for an exemption for medical exemption or religious reasons. To learn more please visit:  https://safe-campus.umn.edu/return-campus/get-the-vax

The University of Minnesota, Duluth (UMD) consistently ranks among the top Midwestern, regional universities in U.S. News and World Report's "America's Best Colleges" issue.

Overlooking Lake Superior, UMD provides an alternative to both large research and small liberal arts environments and attracts students looking for a personalized learning experience on a medium-sized campus of a major university.  A firm liberal arts foundation anchors a variety of traditional degree programs, as well as professional and graduate students that draw on UMD's many research institutes and labs.