Amazon Web Services - Go-to-Market Campaign Development

Company Overview

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from data centers globally. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.

Project Description

The purpose of this project is to develop a strategic go-to-market campaign for AWS's customer experience solution targeting public sector clients. The disciplines applicable include product marketing, market research, and enterprise sales strategy.

Public sector organizations are facing increasing pressure to improve citizen services while optimizing costs. AWS's customer experience solutions offer powerful tools to address these challenges, but require a tailored approach to reach and resonate with government decision-makers.

This project equips students to create a comprehensive go-to-market strategy for AWS's public sector offerings. Students will conduct market research, develop targeted messaging, and create sales enablement materials. Using open source data and AI tools, they will identify key industry trends, customer pain points, and high-potential market segments. The final product is a complete go-to-market playbook, including campaign strategy, sales tools, and partner co-marketing plans, designed to drive adoption of AWS solutions in the public sector.

Deliverable

Market Research & Analysis Report

Campaign Strategy & Messaging Framework

Sales Enablement Package

Solution Overview Materials

Target Customer Lists

Partner Go-to-Market Plan

Learning Objectives

Learn to analyze industry trends and identify opportunities

Master value proposition development and strategic messaging techniques

Develop enterprise sales and presentation development skills

Understand technical solution packaging and documentation fundamentals

Practice customer segmentation and account prioritization methods

Gain experience in partnership strategy and co-marketing execution